BMW India has named Contract Advertising India, part of the VML network under WPP, as its new creative agency, taking over ...

The agency will manage mainline and digital communications for the brand, including creative strategy, campaign development ...

MUMBAI, (IANS) – The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the ...

India’s digital advertising economy is poised for sharp expansion over the next five years even as structural challenges threaten to temper the pace, said Bain & Company’s latest report ‘Advertising ...

Cadbury maker’s profit drops to Rs 12.47 crore, while total income falls 8.56 per cent; royalties ease and total expenses ...

A decision by the High Court of Delhi has confirmed that the denigration of another brand in comparative advertising crosses the line, say Ranjan Narula and Daleep Kumar of RNA, Technology and IP ...

The Advertising Standards Council of India (ASCI) has introduced an important update to its Influencer Advertising Guidelines, marked by the release of Addendum 2 specifically targeting health and ...

As scrutiny around real-money gaming (RMG) has increased, brands are becoming more selective about where they invest. “Brands ...