Connected Television advertisements are achieving an impressive average video completion rate of approximately 91 percent, which indicates their increased importance in the consumer electronics ...

The share price of Electronic Arts has nearly doubled in the past two years, as it reshapes around data and connectivity. The video game company’s focus on driving player engagement has led to major ...

New Delhi: As India enters its peak festive buying season, a report by advertising technology firm VDO.AI shows that consumer electronics ads on Connected TV (CTV) are achieving high viewer engagement ...