In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

A political action committee with ties to Gov. JB Pritzker launched a “seven-figure” ad campaign Friday backing his two-time ...

Boots Opticians has revealed a new advertising campaign featuring a television advert with four key scenes that celebrate what can be possible with good vision. This includes enjoying a child’s ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

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Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

OpenAI is launching its latest brand campaign for ChatGPT, leaning into slice-of-life storytelling to show how useful the AI platform is in everyday life. The campaign, created by OpenAI’s in-house ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

GM is launching its new “This is Chevrolet” marketing campaign in Argentina, seeking to connect with potential customers ...