Oracle is getting out of the advertising business. The company disclosed that it plans to wind down its advertising division while reporting its fourth-quarter earnings for its fiscal year of 2024.

Amazon's online advertising business brought in $12.77 billion during the second quarter, marking a 20% year-over-year increase, but missing analysts' estimates. Amazon disclosed the latest quarterly ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline consumer data, ...

Amazon's online advertising business jumped 19% year over year to $14.3 billion in the third quarter. The company said its overall third-quarter sales were $158.9 billion. Amazon's online advertising ...

The tech giant is betting that new sports, new products and new audiences can grow its live sports ad biz. By Alex Weprin Senior Editor 2024 will be the year of advertising for Amazon and its Prime ...

That’s inbound marketing at work. Instead of constantly promoting yourself, you create content that builds trust over time, ...

Oracle is bowing out of the advertising business. CEO Safra Catz said advertising revenue fell to around $300 million in fiscal 2024 during a call with investors discussing the company’s most recent ...

Walmart (WMT) on Tuesday said it had agreed to acquire connected TV advertising platform Vibe.co, expanding its advertising ...

Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported. Previously, the tech giant was relying on third-party vendors to sell ads within its News ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It was a tepid year for M&A activity in 2023 across most sectors, and advertising and marketing was no ...

The streaming giant's ad executive Peter Naylor unveiled new formats (including one called a "Binge" ad) and talked up 'The Netflix Cup' during a keynote at Advertising Week New York. By Alex Weprin ...