Students in the MS Marketing Analytics program will graduate with the ability to harness data for strategic decision-making, understand customer behavior, and optimize marketing effectiveness. The MS ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, ...

The success of a marketing plan in today’s competitive marketplace depends heavily on the persuasive power of campaigns. Predictive analytics support this process by providing insights from the common ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. We’ve always emphasized human involvement — be it through interaction with ...

Today at Adobe Summit in Las Vegas, Adobe announced some enhancements to its Analytics Suite that are supposed to help marketers understand their customers more deeply, including a new tool to track ...

The MS Marketing Analytics degree focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic marketing analytics, this robust technical ...

Opinions expressed by Entrepreneur contributors are their own. Few marketers would admit to having “an excellent handle” on their analytics. But don’t blame it on the marketer. Often marketing efforts ...

Welcome to our Digital Marketing Analytics guide, where we try and explain everything you need to know about key metrics in the online advertising industry. With so many different places for you to ...

If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Most Fortune 500-type companies use Adobe Analytics and nearly everyone with a a website ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...