Last year, I saw this commercial for the failed video game Suicide Squad: Kill the Justice League. It was your standard fare: celebrities centered for comedic effect in an attempt to shill something ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what is ...

Nicole Kidman’s second crack at starring in ads for the AMC movie chain — after her first AMC “heartbreak” ad campaign in 2021 went viral — was panned in the pop-culture zeitgeist after premiering ...

While Barbie easily won the summer blockbuster movie race, topping more than $1.34 billion in global ticket sales, Oppenheimer won the race in the most advertising exposure on TV. garnering nearly ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

Sydney Sweeney’s new movie, Christy, didn’t get the reception the studio hoped for — and flopped during its premiere weekend ...

Major movie studios have started buying advertising time on X, the social-media platform controlled by Elon Musk, according to a number of reports. The question is why -- after just about a year-long ...