The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

Joe Mullin, a reporter for IP Law & Business, has provided insight on his blog regarding a patent violation lawsuit that is making its way through the courts and affects many of the larger advertising ...

We are in the midst of industry consolidation in online advertising. Companies are merging (MediaOcean), selling (MySpace, AdMeld, interclick), and buying (Tremor Video, Federated Media) as they ...

In online advertising, relevance is everything. Internet users hate and ignore ads randomly rotated on the Web pages that they visit, unless the ads are for products and services pertinent to their ...

A new report by a watchdog group traces the ad exchanges profiting off low-quality obituaries riddled with disturbing errors. A new report by a watchdog group traces the ad exchanges profiting off low ...

The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. A video ...

Magnite filed a lawsuit against Alphabet unit Google, alleging it has engaged in anticompetitive practices to force publishers to use its ad server. Magnite, an advertising platform that connects ...