One of the biggest marketing myths is that people often fail to shop in line with their values. People always act in accordance with their values. There is no such thing as a value-action gap. Only a ...

Your personal values are fundamental to all aspects of your life because they determine what you accomplish and how you accomplish it. Those who do not live by their values too often feel dissatisfied ...

Research by NielsenIQ found 78% of consumers said a sustainable lifestyle is important. Additionally, McKinsey found that at least 60% of consumers are willing to pay more for environmentally-friendly ...

In the last two posts, we have explored how to clarify what is important to us. Clarifying and refining our values is an ongoing, iterative process. However, once we have identified some directions ...

Many companies proudly share their “core values,” but living those values isn’t about polished slogans or flashy marketing campaigns. It requires turning your brand’s ideals into concrete policies and ...

You’ve planned to have dinner with your friend on Friday night. On Friday morning, the guy you’ve been crushing on asks you out for the evening. Do you say yes and break the date with your friend? You ...