Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

That’s not a yes-no question, says Adam Solomon, global head of business development and go-to-market for AWS Clean Rooms and AWS Entity Resolution, on this week’s episode of AdExchanger Talks. The ...

Yahoo migrates its advertising tech infrastructure to the cloud, leveraging AWS’s industry-leading technologies to innovate digital experiences for leading brands and publishers In addition to giving ...

More than 11 years ago, Silicon valley icon Marc Andreessen famously told us that “software will eat the world.” Over these past eleven years, Amazon’s AWS has definitely proven to all of us the ...

Senior execs from NBCUniversal, Amazon’s AWS, Adobe and ad agency WPP discussed the tricky balance between embracing AI and safeguarding IP during a panel discussion Monday at CES. “We’ve been talking ...

LAS VEGAS--(BUSINESS WIRE)--At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Yahoo has selected AWS as its preferred public cloud provider ...