Spending on ABM has definitely increased this year. When asked what percentage of the marketing budget is allocated to ABM, almost half (49%) selected up to 25%, with a further 9% choosing the 26–35% ...
As B2B continues to grow digitally, maintaining contact with key buyers and accounts has taken the utmost priority. With this shift, most companies have reinvented or started to reinvent their ...
COVID-19 has driven marketers to embrace account-based marketing (ABM), according to the fifth yearly report on the State of ABM from Terminus. This year, 94.2% of the firms polled have an ABM program ...
Some 49% of European organisations are using an ABM strategy, with adoption rates expected to jump by almost 20% by 2020. According to the 2019 State of IT Marketing report by Spiceworks, 49% of ...
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