More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to celebrate TS12.

The ‘80s icon gave Taylor Swift a ‘Pretty Baby’ seal of approval for her dazzling new showgirl transformation.

Orange personalities are friendly, have a ready smile and a quick wit, and are fluent if not profound in speech.” Although orange seems to be at the forefront of this new Swift era—and the color dominated the discussion during her podcast appearance—the hue really only appears as a flourish on the album cover.