The news came just days after Publicis announced in a high-profile video featuring rapper Snoop Dogg and CEO Arthur Sadoun ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...

Two of global advertising's "Big Four" are setting their rivalry aside in a multibillion-dollar stock-for-stock deal.

Omnicom acquiring Interpublic Group to create global ad behemoth, impacting industry landscape with cost savings and client ...

The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...

Publicis' much-advertised ambition to be the world's biggest ad holding company by the end of 2024 could be rudely upended by ...

A deal would create the world’s largest advertising company, with net revenue of more than $20 billion, topping WPP’s $15.1 ...

The Omnicom-IPG merger would bring together numerous medical marketing agencies under one roof — including several MM+M Agency 100 honorees.

Perhaps unsurprisingly, the resounding sentiment across the industry is a profound sense of anxiety and uncertainty.

According to a new study from media buying giant Group M, advertising has come roaring back this year, topping $1 trillion in ...

Omnicom and Interpublic are nearing an all-share tie-up that would create the world’s top-selling advertising firm, The Wall ...