Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car ...
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Whatever gets people buying luxury cars is a win, writes Sean O’Grady – the British marque hasn’t been this talked-about ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
It’s been another internet culture war, the sort that gets keyboard warriors of all types battling it out on social media.