Rhode's lip liners have finally landed. Come January 30, you can officially order Peptide Lip Shape, a "volumizing lip shaper" to help you achieve the perfect contoured pout. And while the product is exciting enough to stand on its own,

Its latest launch, Peptide Lip Shape, is set to redefine beauty. Hailey Bieber talks inspiration, vision and building Rhode.

On Friday, Jan. 24, the model and beauty founder, 28, announced the launch of the brand's highly anticipated lip product, Peptide Lip Shape. To celebrate the launch, Rhode released a star-studded campaign featuring Canadian pop singer Tate McRae and models Yoon Bae, Anyier Anei and Mahi Kabra.

Courtesy of Hailey Bieber/Instagram Hailey Bieber is finally sharing all the secrets behind her picture-perfect lip combo. Bieber, 28, took to Instagram on Tuesday, January 21, to share her beauty brand,

Rhode has expanded its lip offering with Peptide Lip Shape, a new product for contoured lips. Rhode says the so-called ‘lip shaper’ “combines soft-focus colour and high performance skin care to give lips dimension”.

While a dewy skin look is non-negotiable, Hailey also confesses that she does “a lip combo every single day” to make her lips look fuller. Using the Peptide Lip Shape, the basis of her technique is to circle and define.

Lip liners have had a major redeption arc in the last year. The latest beauty brand to sign on (or, should we say get in line) with the trend? Hailey Bieber ’s Rhode. The beauty entrepreneur, model, and new mother has been teasing today’s launch for the last month—and finally, the Rhode Peptide Lip Shape is here.

We spotted what appeared to be an unreleased pocket-sized lip liner. In the first photo, Hailey posed to the camera wearing a chic pair of office-siren-inspired glasses whilst her trusted makeup artist, Nina Park, swiped on a light brown lipliner across her top lip.

Lip liners have had a major redemption arc in the last year. The latest beauty brand to sign on (or, should we say get in line) with the trend? Hailey Bieber ’s Rhode. The beauty entrepreneur, model and new mother has been teasing today’s launch for the last month – and finally, the Rhode Peptide Lip Shape is here.