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Jaguar, EV
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Is That a Jaguar? All-EV Rebrand Accelerates With Concept Car Debut
After a polarizing logo update, Jaguar follows up with a glimpse of its first all-electric vehicle spun out of its lofty new 'copy nothing' tagline. Meet the Type 00.
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
2d
Jaguar’s Controversial EV Relaunch Has Leaked Online
Ahead of the official reveal at Miami Art Week, snaps of the brand's Design Vision Concept have surfaced in all their ...
CNET
1d
This Jaguar Looks Like No EV We've Seen Before. I Love It
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
Greek Reporter
5h
Jaguar Unveils New 1,000-Horsepower EV Amid “Woke” Controversy
After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.
jdpower
4h
Jaguar Type 00 Concept Preview
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
2d
on MSN
Controversial, yes – but the pink Jaguar EV is a design triumph
Finally, here it is. Except it isn’t. Jaguar’s Type 00 or Dream Vision is a concept, pure and simple, although after the ...
Electrek
1d
Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
Green Car Reports
1d
Jaguar Type 00 concept previews 1,000 hp, 430-mile range GT future
A concept car previewing the design direction of Jaguar's upcoming electric-vehicle lineup debuted Monday at Miami Art Week.
1d
on MSN
Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
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