I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

Apple's AirPods Pro ( 8/10, WIRED Recommends) are the rare exception in the modern electronics market. Even as the number and quality of wireless earbuds changes around them, they just keep getting better. Now that they're on sale for Black Friday at the lowest price I've ever seen, there's no reason for iPhone owners to buy anything else.

Since the beginning of Black Friday Week, the AirPods Pro 2 have seen their price steadily decline and reached a new record low for this Black Friday on Amazon. The price has dropped from $249 to $189, then to $169, and now sits at an incredible $153, which is now a huge 38% discount off the original price.

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

The second-gen AirPods Pro are still the best wireless earbuds in Apple’s lineup, even a couple of years after their initial release. Their voice call quality is fantastic, and their noise cancellation performance is more effective than Apple’s entry-level earbuds,

Apple's AirPods Pro 2 come with a host of amazing features and now, you can save big on these powerful Apple accessories.

Apple is using its annual holiday commercial to tell a family story of accessibility centered around the new Hearing Aid feature on AirPods Pro 2—and featuring an actor who has hearing loss himself. The almost two-minute film,