Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. But unlike before,

Amazon is finally pushing ahead into a new era of digital assistants with Alexa+, a that is powered by generative AI capabilities. It is more talkative with natural language capabilities, comes with a wide range of agentic chops,

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.