Feed your ad a handful of images/videos, text, headlines, and descriptive text and Facebook will mix and match them, scientifically discovering which are the most effective at obtaining the result ...

Facebook is reimbursing some advertisers after allegedly misreporting one of the measures of its ads' effectiveness over ... we found a technical issue that impacted some conversion lift tests.

Obviously, the ad platform’s effectiveness in political campaigns ... appear to understand the need to confront the issue. Days after Facebook disclosed its findings, Mark Zuckerberg announced ...

One is the idea of 'stimulus and response'; the other, scientific method. The subject of monitoring the effectiveness of advertising has become a hot issue again. Claim and counter-claim with just a ...

It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it comes to effectiveness as judged by the public. And yet HSBC has ...